Highlighting Al Tannaf, Al Dahra’s e-commerce platform, alongside premium feed products at the region’s largest equestrian event.
UAE – September 04, 2025 – Al Dahra is proud to announce its third consecutive participation at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), taking place from August 30 to September 7 at ADNEC Centre Abu Dhabi.
As part of this year’s participation, Al Tannaf by Al Dahra, the division dedicated to serving farmers and livestock owners, showcased its extensive portfolio of feed products and introduced visitors to its digital e-commerce platform, available on both website and mobile app. The platform allows customers to browse products, place orders seamlessly, and have feed delivered directly to their farms, reflecting Al Dahra’s commitment to combining agricultural expertise with digital convenience.
Throughout the exhibition, Al Dahra’s team engaged with farmers, horse owners, and visitors, highlighting the quality, nutritional value, and global sourcing of its feed products while building relationships with both new and existing customers.
A key highlight was the ‘Knowledge Hub’ session led by Al Dahra’s consultant nutritionist, Tarsha Walsh, titled “The Power of Premium Forage in Today’s Animal Performing World.” The session explored essential aspects of horse nutrition, regional challenges, and Al Dahra’s tailored feeding solutions. Walsh was joined by Al Dahr ACX’s senior sales team leaders, David Anderson and Kelly Smethurst, who provided further insights into the nutritional value of premium forage and its role in supporting animal performance.
“ADIHEX continues to be an important platform for us to demonstrate Al Dahra’s leadership in the feed industry,” said Wissam Abbas, Executive Vice President, Feed Division at Al Dahra. “With Al Tannaf, we are redefining customer experience by giving farmers and horse owners an easier, smarter, and more reliable way to access the feed solutions they need.”
Download the Al Tannaf App
Customers can browse the full feed product range and place orders directly through the Al Tannaf platform.
Download here: https://onelink.to/bjnbqr
About Al Dahra
Al Dahra is a prominent Emirati leader in global agribusiness, managing over 100,000 hectares of agricultural land in Egypt, Romania, Serbia, USA, and other countries, specialized in the cultivation, production and trading of nearly 3 million tons of animal feed and up to 3 million tons of essential food commodities. Serving a large customer base from commercial enterprises to Government agencies, Al Dahra has a widespread geographic footprint, operating in 15 countries and catering to more than 40 markets with a leading position in Africa, Europe and the Middle East.
For more information, visit www.aldahra.com.
