Immersive experiences featuring Nysaa, Crocs, Tim Hortons, F5 Global, Skechers, and 6thStreet
Dubai, UAE – Apparel Group made a significant impact at the North London Collegiate School’s Winter Fair, captivating the young audience with an interactive booth that blended entertainment, style, and engagement. Six brands from their diverse portfolio came together, blending creativity and entertainment to foster deeper engagement with attendees.
From personalised Crocs to a high-tech robot tic-tac-toe experience, the booth was a hub of excitement. Skating Nysaa performers dazzled the crowd, adding a dynamic flair to the festivities, while Tim Hortons treated delighted visitors with warm, delicious bites. The immersive setup brought together elements of fashion, innovation, and fun, creating a unique and engaging experience for students, parents, and faculty alike.
“Engaging with school communities is a key part of our vision to inspire and connect with the customers of the future,” said Neeraj Teckchandani, CEO of Apparel Group. “By creating memorable experiences, we aim to showcase our brands in a way that resonates with young audiences while fostering a spirit of creativity and connection.”
The participation of Apparel Group in the NLCS Winter Fair highlights its commitment to community engagement and experiential brand activations, ensuring that the next generation is introduced to the latest in fashion and lifestyle through dynamic, hands-on experiences.
About Apparel Group LLC
Apparel Group is a global retail powerhouse based in Dubai, UAE, strategically positioned at the crossroads of the modern economy. With a network of over 2,300 retail stores and more than 85 brands, the company serves countless shoppers worldwide, supported by a multicultural workforce exceeding 24,000 employees.
The company has established a significant footprint in the GCC, including Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait, while expanding into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Apparel Group is also preparing to enter emerging markets like Hungary and the Philippines, reflecting its forward-looking vision.
With a diverse brand portfolio spanning the USA, Canada, Europe, Australia, and Asia, Apparel Group offers an omni-channel experience featuring renowned names like Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This versatility underscores the company’s adaptability and broad appeal.
Guided by the vision of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, Apparel Group has experienced remarkable growth over the past two decades, evolving into a global leader in retail. For more information, visit www.apparelgroup.com.
About AppCorp Holding
AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 24,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.
